As we move into 2016, the way that businesses need to evaluate themselves, their input, their output and their image, is changing. More than ever, the business’s online reputation is becoming one of the most important parts of your brand. Beyond using online reputation management software such as RenegadeWorks, if you are a business owner, a public relations specialist, or a sole proprietor trying to regroup your strategies for the New Year, then this post is for you.
For those of us who have suffered a negative review online, or the negative comments on the first page of google, you understand how poor online reputation can destroy the credibility of your brand.
So how can you ensure your brand is protected?
Hire an online reputation manager
One of the best ways to improve your online reputation is by hiring an online reputation manager. Online reputation managers are specialists at finding negative reviews and information, and hiding them in the online world, by moving them from the top search results. If you want complete control over what is seen about you online, then this is your best bet. Enlisting or hiring an online reputation manager can boost your businesses reputation significantly, and by proxy, your sales.
Even if your online reputation is alright, it could always be better. Minimal amounts of information about your business on the internet can be just as damaging, as it sets your brand up to seem illegitimate, or untrustworthy.
Ensure that your personal LinkedIn profile is up to date
As the owner of your business, it is important to keep your personal brand up to date, and in sync with the values of your business and your businesses brand. By ensuring that you present yourself in a professional way, it will carry over effectively to your brand.
Make sure that your business’s twitter handle is highly professional at all times.
Many names on twitter are taken, but it is important to choose something that stands out as being professional and on point, rather than something comical or casual. It may take a bit of work, but it will be well worth it.
Control as much as you can
You control your output, your public relations, your press releases and your social media outputs. Make sure that they count, by painting your brand in a positive and professional light that aligns with your business at all times. Your own personal accounts should always align with the image you want your business to portray. Avoid any drunken shots or selfies on your profiles.
Always be conscious of your online presence and impact, and do what you can to minimise negative publicity by handling complaints swiftly and effectively. By keeping online reputation management at the foreground of your business strategy, your business will flourish in the upcoming year. Due to the increased pull economy, it is important that you can be found on the internet, both as the owner of your business, as well as your business itself.
This process is not always about removing the negative slanders, but also about highlighting the strengths of your business.